The Art & Science of Persuasion

About Course

This course covers the basics of the psychology of persuasion and the principles of influence, as well as chapters on how to deal with stubborn people, how to systematically promote your position, and what mistakes to avoid during negotiations. The course includes theoretical materials as well as practical examples of using techniques in everyday situations.

You will learn to use special phrases and persuasion techniques
You will be able to feel more confident and comfortable during an argument or discussion.
You will learn to recognize when people are trying to pressure your choices using special techniques.
You will be able to better understand human nature, their behavior and what motivates us
You will receive an e-book on the course materials

Course Content

Introduction

Introductory lecture

Classic Persuasion Techniques

How to Persuade Stubborn People

Additional Persuasion Techniques

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The Art & Science of Persuasion

The Art & Science of Persuasion

About Course

What Will You Learn?

Course Content

Introduction

Introductory lecture

Classic Persuasion Techniques

Introduction to the 6 Principles of Persuasion

Principle 1: Reciprocity

Principle 2: Consistency

Principle 3: Social Proof

Test 1.

Principle 4. Sympathy

Principle 5. Authority

Principle 6. Scarcity

Test 2.

How to Persuade Stubborn People

Why Stubborn People Are Stubborn

Strategies for Persuading Stubborn People

Test 3.

Additional Persuasion Techniques

Ben Franklin effect

The Romeo and Juliet principle or the Reactivity effect

Principle of Contrast

Cryptomnesia or how to plant the seeds of your ideas

Mirroring

Conclusion

Major Mistakes in Persuasion